Dr DHEEPA T
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Consumer Adoption Behaviour of Smart, Green, and Sustainable Building Materials for Future Cities and Environment: Extension of UTAUT 2 Model | Future Cities & Environment / 10 / / 1 - 17 | 2363-9075 | 26-Jul-2024 |
| 2 | Understanding the drivers of intermittent fasting adoption in middle adulthood | Food Research / 9 / 5 / 80 - 86 | 2550-2166 | 08-Oct-2025 |
| 3 | NEXT-GEN SUSTAINABILITY: ANALYSING ATTITUDES AND ACTIONS OF GEN Z TOWARDS CIRCULAR ECONOMY AND ECO-FRIENDLY PRACTICES | Journal of Sustainability Science and Management / 21 / 1 / 166 - 181 | 2672-7226 | 15-Jan-2026 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Municipal Solid Waste Management and Recycling Technologies | AJITHA H,DHEEPA T, SUNANDA VINCENT JAIWANT,BUI HUNG, PRAMENDRA KUMAR, RITIKA MEHRA | 9798369340554 9798369340547 | / |
| 2 | Artificial Intelligence and Machine Learning for Sustainable Development: Innovations, Challenges, and Applications | DHEEPA T,AJITHA H, SUNANDA VINCENT JAIWANT,AHMED A, NAGENDER ANEJA, PAVIKA SHARMA, PAWAN WHIG | 978-104022877-7, 978-103277835-8 | / |
| 3 | Retail Innovations in Business Models | AJITHA H,DHEEPA T, SUNANDA VINCENT JAIWANT,SNEHA RAJPUT | 9798369376201 9798369376225 | / |
| 4 | Marketing 5.0: The Role of Human-Mimicking Technology | AJITHA H,DHEEPA T, SUNANDA VINCENT JAIWANT,DR.AJAY KUMAR | 978-183797815-1, 978-183797816-8 | / |
| 5 | Digital Leadership: Integrating Technology for Organizational Success | DHEEPA T,AJITHA H, SUNANDA VINCENT JAIWANT,MANOCH PROMPANYO | 978-104043635-6 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Innovative Management Practices and Strategies for Sustainable Development | CONFERENCES | Examining Consumer Attitude and Behaviour towards Sustainable Financial Products: An Empirical Study | PRESENTER) | M.S Ramaiah Institute of TechnologyMSRIT, Bangalore | 21/03/2024 |
| 2 | International Conference on Innovative techniques in Artificial Intelligence and Communication Technologies | CONFERENCES | The Intersection of Artificial Intelligence and Consultancy Services: Assessing Adoption, Ethical Implications, and Overcoming Challenges | PRESENTER) | Sathyabama Institute of Science and TechnologySathyabama Institute of Science and Technology | 12/04/2024 |
| 3 | International Conference | CONFERENCES | Empirical Analysis of Behavioral Shifts and Attitudinal Dynamics Toward Electric Vehicles Among Generation Z: A Field-Based Study | PRESENTER) | Erode Sengunthar Engineering CollegeERODE, TamilNadu | 29/11/2024 |
| 4 | International Conference | CONFERENCES | Artificial Intelligence In Perishable Goods Supply Chain Management: A Review | PRESENTER) | IIM JammuIIM Jammu | 22/11/2024 |
| 5 | Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | AI-Driven Personalisation in Cognitive Tourism: Ethical Insights from an Empirical Survey | PRESENTER) | CHRIST (Deemed to be University)Bangalore | 24/01/2025 |
| 6 | Innovation For Sustainability: New Technologies and Business Models (ICIS-2025) | CONFERENCES | Innovation For Sustainability: New Technologies and Business Models (ICIS-2025) | PARTICIPANT) | Ramaiah Institute of TechnologyRamaiah Institute of Technology | 03/02/2025 |
| 7 | International Conference | CONFERENCES | A Conceptual Framework For Post-Delivery Sustainability Actions And Its Implications On Brand Differentiation In Quick Commerce | PRESENTER) | Kristu Jayanthi (Deemed to be University)Kristu Jayanthi (Deemed to be University), Bengaluru | 25/09/2025 |
| 8 | Human-AI Integration: Shaping the Future | CONFERENCES | Green, Smart and Personal Communities - Understanding Living Preferences of Tech-Savvy Older Adults: A Review-Based Approach | PRESENTER) | Prestige Institute of Management and Research, GwaliorGwalior | 23/12/2025 |
| 9 | From Financial Literacy to Socio-Economic | SEMINARS | From Financial Literacy to Socio-Economic | PARTICIPANT) | CHRIST (Deemed to be University)Bengaluru | 10/01/2026 |
| 10 | Sustainability-led Transformation in Society and Business | CONFERENCES | Understanding Sustainable Fashion Consumption Among Generation Z: An ADO Framework Analysis of the Value-Actio gap | PRESENTER) | CHRIST (Deemed to be University)Bengaluru | 25/02/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Enhance learning through Digital Adoption | Guest Lecture | 30/09/2023 | Kongu Engineering College |
| 2 | Career Guidance and Opportunities | Workshop | 26/12/2023 | Kongu Engineering College |
| 3 | Identification of Research Problem | FDP on Building Research Competency | 26/02/2024 | Ramaiah Institute of Technology |
| 4 | Evolving Consumer Behaviour - Marketing Trends Shaped by Technology | Keynote Speaker - National Level Technical Symposium | 14/02/2025 | Nandha Arts and Science College |
| 5 | Innovations and Application of AI in Management | Keynote Speaker - National Level Conference | 17/02/2025 | St.Joseph's College For Women |
| 6 | Sustainability 5.0: Research, Technology and Human Values For Future | Resource Person - International Conference on Research Pathways to 2030: Insights For Sustainable Development | 26/09/2025 | Kongu Arts and Science College |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Influence Of Persuasive Advertising On Consumer Behaviour - The Mediating Role Of Cognitive Dissonance | Sakthi Bharathi | EXAMINER | |||
| 2 | Impact Of Quality Management Systems And Trainings On Customer Satisfaction, Through Improvement In Quality And Productivity - Research In Manufacturing Industry At Coimbatore Region | Prabakaran P | EXAMINER | |||
| 3 | COMPARATIVE EVALUATION OF THE EFFECTIVENESS OF HR STRATEGIES IN ENHANCING EMPLOYEE PRODUCTIVITY IN INDIAN AVIATION INDUSTRY | Monica Bijlani | Bharathiyar University | EXAMINER | ||
| 4 | Yet to be Decided | Madhumitha S | Anna University Chennai | RAC_DC | Notification Issued |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | International Conference on "TECH DIPLOMACY 2.0: INDIA?S GLOBAL STRATEGIC ALLIANCE IN THE DIGITAL DECADE" | DHEEPA T,AJITHA H,SABARMATHI G,SUNANDA VINCENT JAIWANT,UMASANKAR M | Indian Council of World Affairs | External |
| 2 | Implementation of Blockchain Technology to Enhance Transparency, Traceability and Quality Assurance in the Supply Chain of South Indian Agriculture Industries | DHEEPA T,DR.VAISHNAVI | Indian Council of Social Science Research (ICSSR) | External |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | "Gamification in Marketing" | National Institute of Technical Teachers Training and Research, Chennai, NITTTR, Chennai | National | Participant | 15/09/2025 |
| 2 | "Attract and Engage Customers with Digital Marketing" | Coursera Platform - Google, Coursera | International | Participant | 01/08/2025 |
| 3 | Integrated Marketing in the real World | VIT - AP, VIT - AP | National | Participant | 22/07/2025 |
| 4 | Case Teaching and Simulation Workshop | Christ University , | Institutional | Participant | 26/05/2025 |
| 5 | FDP | School of Business and Management, Christ University, | Institutional | Participant | 19/05/2025 |
| 6 | Data Analysis for Multi-disciplinary research | VIT Business School, Vellore Institute of Technology - Vellore | International | Participant | 14/04/2025 |
| 7 | FDP on Visual Analytics: The Art of Storytelling Using Data | SCHOOL OF MANAGEMENT STUDIES & DEPARTMENT OF STATISTICS COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY, CUSAT | National | Participant | 12/12/2024 |
| 8 | FDP on "Enhancing Research Skills through Efficient AI Tools" | Patrician College & JES College, Patrician College & JES College | National | Participant | 02/12/2024 |
| 9 | FDP on Statistical Modelling, Data Mining and Machine Learning for Management Research | ABV-INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT GWALIOR, ABV-INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND | National | Participant | 02/08/2024 |
| 10 | Coursera Learner on Foundations of Digital Marketing and E-commerce | Coursera, | International | Participant | 16/06/2024 |
| 11 | Virtual Professional Development Programme | Sri Kanyaka Parameswari Arts & Scienc College For Women, Sri Kanyaka Parameswari Arts & Science College | National | Participant | 23/04/2024 |
| 12 | Workshop on Research Methodologies Based on SPSS, Python, JAMOVI, R and COMSOL | VIT Chennai, VIT Chennai | National | Participant | 10/04/2024 |
| 13 | NEP 2020 Orientation and Sensitization Programme | UGC, Coimbatore Institute of Technology | Participant | 18/03/2024 | |
| 14 | Hands on Training on R | Government Arts College, Coimbatore, Government Arts College, Coimbatore | National | Participant | 28/02/2024 |
| 15 | FDP | University of Hyderabad, University of Hyderabad | National | Participant | 16/02/2024 |
| 16 | National Level FDP | Kristu Jayanthi College, Kristu Jayanthi College | National | Participant | 12/02/2024 |
| 17 | FDP | Kristu Jayanthi College, | National | Participant | 02/11/2023 |
| 18 | International FDP | Ramaiah Institute of Technology, Ramaiah Institute of Technology | International | Participant | 09/10/2023 |
| 19 | Orientation Programm | Staff Development College, | Institutional | Participant | 19/09/2023 |
| 20 | Induction | Staff Development College, | Institutional | Participant | 08/09/2023 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Domain Expert | Domain expert for the 3d Doctoral committee meeting and pre-comprehensive viva-voce | Ramaiah Institute of Technology | 28 November 2023 |
| 2 | Best Paper | Best Paper Under Science Category - National Conference on Sustainable Development in Society, Economy and Science | St.John's College of Humanities and Science, Maharashtra | 04 May 2024 |
| 3 | Session Chair | Session Chair for the International Conference on "Innovation for Sustainability: New Technologies and Business Models" | Ramaiah Institute of Technology | 04 February 2025 |
| 4 | Session Chair | Session Chair for the ICSSR Sponsored International Conference on "BlockChain Driven Innovations for Transparency, Traceability, and Suatinability in Indian Agriculture - Vision Viksit Bharat @ 2047 | Kongu Engineering College | 15 February 2025 |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | KIRUBANAND V B,AJITHA H,DHEEPA T,GOBINATH R,ROHINI V,VINAYAK S P,M Aarthy,Sathesh kumar | ARTIFICIAL INTELLIGENCE BASED A COMPARATIVE STUDY BETWEEN BIG BASKET BLINKIT, ZEPTO | - |